What's for lunch?
A few weeks ago, I recall walking out of the office and pausing for quite some time outside our front door trying to figure out what I wanted for lunch. It was an average day at the office, nothing special. I just didn't know what I wanted for lunch. It wasn't before long that I concluded there wasn't enough choice. For some reason, I felt like I didn't have many options and even if I did, most of them didn't appeal to me, even though I work right in the heart of Sydney's business district.
Thirsty? Have a drink
A few days later I was going through some old photos, organising them on my computer and I came across this picture I took in Japan a few years ago:
It's a photo of some vending machines in Kyoto. To be precise, it's a photo of six different drink vending machines. Six, that's right. Just doing a quick count, your average vending machine holds around ten different types of drinks. So that would mean you had a total of more than sixty different options to quench your thirst.
I remember thinking "sixty drink options?! are you serious!" - how many options do you need?!
I'm such a hypocrite
Well, I worked out that that near my office I have more than sixty food options, all within a walking distance. Assuming the average place had roughly ten different lunch options on their menu, that meant within a kilometre from my office I had more than six hundred different meals to choose from.... six hundred options for lunch!
...and a fool
For some reason I felt frustrated that I had no food options for lunch. I felt like I didn't have enough to choose from. My brain equated that the more choice I had, the happier I'd be and maybe the easier the decision would be.
I cast my mind back to a trip I made a couple of years ago to India. The children at the orphanage I visted were the happiest in the world, yet ate the same thing almost every day for 365 days of the year.
The paradox of choice
Barry Schwartz is a Psychologist who has done a bit of research on this. He published a book titled "The Paradox of Choice - Why More Is Less" and gave a Ted talk about this topic a few years ago. If you've got 20 minutes, I'd highly recommend watching it:
Schwartz tackles a western thought which goes something like this: "The way to maximize the welfare of our citizens, is through maximizing individual freedom. The way to maximize freedom is to maximize choice". In reverse you could say, " The more choice people have, the more freedom people have, the more freedom they have, the more welfare they have".
Now, there are obviously many benefits for having choice. However, Schwartz argues we've gone well passed the mark of how much choice we should have. We've gone so far past this mark that we are at the point where choice causes negative effects on us.
In brief, his conclusions are:
- Excessive choice produces paralysis, rather than liberation.
- And, if we manage to overcome the paralysis and make a choice, we end up less satisfied with the choice we've made. Why? "The more options there are, the easier it is regret anything at all that is disappointing about the option you just choose".
Final thoughts
I think it was a chicken schnitzel sandwich. That's what I ended up having for lunch. It was pretty nice.
While I may not be able to do much to change the wealth of choice that we have, there is much I can do in my own attitute. I need to learn to appreciate the choice that we have. We are very blessed with the amount of choice that we have in our society. Not just for food, but in education, clothes, where we live and even what career we choose. Many people living in this world don't have choice in any of those things.
A very wise man once said we should give thanks in everything that we do. Developing a grateful attitude towards everything in life would go a long way in helping me deal with the wealth of choice.

















